Bosnia and Herzegovina

Selma Obarcanin is the co-founder and Chief Marketing Officer of SO Creative Growth Agency, an organization driving a transformative shift in customer connections via innovative strategies rooted in collaboration, innovation, integrity, and empathy. As an early Google Ads pioneer in the Balkans and former Manager at an Austrian startup, Selma's expertise is multifaceted, including roles on prestigious award juries and consultancy for global brands. Beyond her agency's goals, Selma aspires to leverage her knowledge and experience to contribute to YTILI's mission of fostering transatlantic entrepreneurship, sharing insights, and nurturing future leaders in the digital realm.